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The EU Communication Strategy

Prof. in charge: Emanuele Isidori

Mario De Martino

The course analyses the rhetorical and pragmatic-linguistic strategies, from the point of view of both verbal and visual semiotics, adopted by the EU as the creation of its ‘image’, and uncover displacement of “communicative” practices with “strategic action” which in turn entails a purely instrumental rationality.


Aspects concerning communication between the EU and its citizens have a fertile domain of investigation in the field of language analysis and specialized discourse.

Didactic material

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